EquityTier vs Goliath Data

What Goliath Data Does Well

Goliath Data is a newer entrant in the property data platform space, positioning itself as a feature-rich alternative to established tools like PropStream and BatchLeads — at a slightly lower price point. For $97/month, you get access to nationwide property records with search filters, list-building tools, and integrated skip tracing.

The platform covers the essentials well: distress filters (pre-foreclosure, tax liens, vacant properties), ownership and mortgage details, estimated property values, and the ability to export lists for your outreach campaigns. The interface is clean, and for investors who are comfortable with DIY data research, it delivers solid value for the price.

Goliath Data has also been responsive to user feedback, regularly adding features and improving their platform based on what wholesalers and investors ask for.

Where Goliath Data Falls Short

The fundamental limitation is the same as every self-serve data platform: it gives you data, not intelligence. You search, you filter, you export a list of properties — and then the real work begins.

No equity segmentation. Goliath Data doesn’t classify leads by equity tier. You can see mortgage balances and estimated values, but you need to calculate LTV, categorize equity positions, and determine which leads represent the best opportunities — all manually.

No offer strategy. Once you have a list, there’s no guidance on how to approach each lead based on their financial position. A free-and-clear property and a high-LTV pre-foreclosure require completely different offer strategies, but the platform treats them the same.

Hours of weekly work. Building quality lead lists from a data platform takes time — filtering, cross-referencing, skip tracing, analyzing, and organizing. For many wholesalers, this becomes a 5–10 hour weekly task that pulls them away from revenue-generating activities like calling and closing.

Skip tracing adds cost. While Goliath Data has built-in skip tracing, it’s charged per record on top of the monthly subscription. A list of 500 leads with skip tracing can add $50–100+ to your monthly bill.

How EquityTier Is Different

EquityTier eliminates the DIY workflow entirely. Instead of giving you a platform to search, we deliver a finished lead package: every lead classified by equity tier (Free & Clear, High Equity, Moderate, Low/No), matched with an offer strategy recommendation, skip-traced (phone ~75%, email ~35%), and packaged with a branded PDF property report and a master spreadsheet containing 25+ data points.

You tell us your target markets and criteria. Within 24 hours, you receive a package your team can start working immediately. No searching, filtering, exporting, or analyzing required.

The data sources are comparable — title company records, county filings, and public data. The difference is the analysis layer EquityTier adds on top, transforming raw data into actionable lead intelligence.

When to Choose EquityTier Over Goliath Data

Choose EquityTier if you want analyzed lead packages delivered to you so your time goes toward closing deals, not building lists. Choose Goliath Data if you prefer hands-on control over your data research and enjoy the process of building custom lists with your own filters. For wholesalers looking to scale — or anyone who’d rather spend their hours on the phone instead of in a database — EquityTier’s done-for-you model is the more efficient path.