EquityTier vs AllTheLeads
AllTheLeads specializes in probate and pre-probate lead lists sold per record. EquityTier delivers equity-segmented packages across 13 lead types with full analysis included. Here's how they compare.
Feature Comparison
EquityTier vs AllTheLeads
| Feature | EquityTier | AllTheLeads |
|---|---|---|
| Done-for-you lead packages | ✓ | ✗ |
| Equity tier classification | ✓ | ✗ |
| Offer strategy recommendations | ✓ | ✗ |
| Branded PDF property reports | ✓ | ✗ |
| Master spreadsheet with financials | ✓ | Raw CSV export |
| Lead types covered | 13 distress categories | Probate and pre-probate only |
| Probate leads | ✓ | Specialty — core product |
| Skip tracing included | Phone ~75%, email ~35% | Add-on service |
| Pricing model | Monthly subscription | Per record ($0.50–2.00) |
| Data enrichment | 25+ data points per lead | Basic property + owner info |
| LTV calculation | Auto-calculated per lead | ✗ |
| 47-state coverage | ✓ | Expanding — varies by county |
The Verdict
AllTheLeads is the go-to source for probate leads, and they do that one thing well. But if probate is only one slice of your prospecting strategy — or if you want your leads pre-analyzed with equity data and offer strategy — EquityTier delivers a more complete package across far more lead types. AllTheLeads gives you a list. EquityTier gives you an analyzed, segmented, ready-to-work pipeline.
What AllTheLeads Does Well
AllTheLeads has carved out a strong niche in probate and pre-probate leads. They pull data directly from county courthouses to identify recently filed probate cases and, in some markets, pre-probate records where a property owner has passed away but the estate hasn’t entered the court system yet.
For investors who focus on probate as their primary acquisition strategy, AllTheLeads provides granular detail: personal representative names, attorney information, filing dates, and property details. Their county-level courthouse sourcing means you sometimes get probate leads before they show up in broader databases.
The per-record pricing ($0.50–2.00 per lead) also lets you buy exactly the volume you need for a specific county or campaign.
Where AllTheLeads Falls Short
The biggest limitation is scope. AllTheLeads is a probate company. If you want pre-foreclosure, tax delinquent, vacant property, code violation, or high-equity leads, you need another source entirely.
Raw lists, not analyzed packages. What you get is a spreadsheet of names, addresses, and filing details. There’s no equity classification, no LTV calculation, no offer strategy, and no property reports. You need to do all of that analysis yourself or pay for additional tools.
Skip tracing is extra. Contact information isn’t included in the base product. You’ll need to run the list through a separate skip tracing service before you can start outreach, adding cost and time.
Coverage varies by county. AllTheLeads depends on courthouse records, which means availability and freshness vary significantly depending on how each county processes and publishes probate filings. Some markets have excellent coverage; others lag weeks or months behind.
How EquityTier Is Different
EquityTier covers 13 lead types — probate included — and delivers every lead pre-analyzed. Instead of a raw list of names and addresses, you receive a complete package: equity tier classification, LTV calculation, offer strategy recommendations, skip-traced contact information, branded PDF property reports, and a master spreadsheet with 25+ columns of enriched data.
The data comes from title company databases updated daily, covering 47 states. You’re not limited to one lead type or dependent on county-level courthouse processing timelines.
At $250/month for 100 leads or $750/month for 500 leads, the subscription model gives you predictable costs and a diversified pipeline — not just probate, but every high-opportunity distress signal the data reveals.
When to Choose EquityTier Over AllTheLeads
Choose EquityTier if you want a complete, multi-category lead pipeline with equity analysis and offer strategy built in. Choose AllTheLeads if probate is your sole focus and you want the deepest possible courthouse-sourced probate data for specific counties. Most wholesalers benefit from diversifying beyond a single lead type, which is where EquityTier’s breadth and analysis create a clear advantage.
FAQ
Frequently asked questions.
Does EquityTier include probate leads?
Yes. Probate is one of the 13 lead types EquityTier covers. Your package can include probate leads alongside pre-foreclosure, tax delinquent, vacant, high equity, and other distress categories — all segmented by equity tier with offer strategy recommendations.
Is AllTheLeads cheaper than EquityTier?
Per record, AllTheLeads can be cheaper — $0.50–2.00 per lead vs. EquityTier's effective rate of $1.00–2.50 per lead on subscription. But AllTheLeads provides raw list data. You still need to skip trace, analyze equity, calculate LTV, and build your own property reports. When you factor in that work (and the tools to do it), EquityTier's all-inclusive package is more cost-effective.
Why would I choose AllTheLeads over EquityTier?
If probate is your only niche and you want the deepest possible probate dataset — including pre-probate leads and detailed filing information — AllTheLeads has built a specialty around that. They've invested years in courthouse data collection for probate specifically. If you need breadth across multiple lead types and want everything pre-analyzed, EquityTier is the better fit.
Can I use AllTheLeads and EquityTier together?
Yes. Some investors use AllTheLeads for deep probate data and county-specific filing details while using EquityTier as their primary lead source across all other distress categories. The probate leads from EquityTier and AllTheLeads may overlap, but the additional lead types and analysis from EquityTier add significant pipeline breadth.
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